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You are here: Home / Archives for Instagram best practices

Square Image vs. Landscape: What Works Best? (a $1,200 Experiment)

February 7, 2019 7 Comments Paul Fairbrother

The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging visuals to make them stop, then with any luck, they’ll read ...
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Instagram Live Video Examples That You can Use to Attract New Users

October 3, 2018 1 Comment Animalz

New features are frequently added to Instagram as a way to keep up with the evolving needs of users. This year alone, over 20 new features were released on the platform. One of the most successful ...
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How To Optimize Your Instagram Account For Shopping (With Examples!)

July 3, 2018 8 Comments Animalz

Who needs a physical store when Instagram continues to build out more features for shopping directly on its platform? First, it was quick links to click-through to a brand's website for ...
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Instagram Ads Strategy: 7 Effective Tactics to Maximize your ROI

June 14, 2018 1 Comment Guest Post

Instagram’s latest internal figures show 25 million businesses have a profile on the network, and over 200 million users visit at least one business profile every day. With over 500 million daily ...
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Instagram Analytics: Everything You Need to Know

June 5, 2018 10 Comments Ana Gotter

Do you know how effective your Instagram marketing is? Are you aware of how it interacts with your overall marketing efforts? Could you tell me how many people clicked on your profile link to get ...
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The Complete Guide to Creating Instagram Ads on Facebook

September 13, 2017 6 Comments Brad Smith

Instagram has over 7 million monthly active users now. And that number continues to grow every single month. Instagram is the place to be when it comes to visual content. Advertising on ...
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24 Inspiring Instagram Video Ads You Need to See

August 30, 2017 2 Comments Animalz

Despite slow adoption to start, Instagram video ads today make up more than half of all advertisements on Instagram. Videos tend to drive more engagement on Instagram than photos, receiving on ...
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The 15 Best Hashtag Campaigns of All Time

May 17, 2017 13 Comments Ana Gotter

Hashtag campaigns can do a lot for your business. They can build brand awareness and brand recognition. They can even shape your brand and encourage the creation of user generated content. Since ...
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