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You are here: Home / Archives for engagement

7 Brands Killing it on TikTok That You Need to See

September 14, 2020 Leave a Comment Ana Gotter

TikTok is the viral video sensation sweeping the nation, and it's like 2020's version of 2017's Snapchat. It took of quickly amongst Gen Z users, and it skyrocketed to become one of the most ...
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How to Write Powerful Facebook Ad Headlines

June 15, 2020 9 Comments Karola Karlson

Facebook Ad headlines may not be the most prominent part of your campaign, but they should be used to strengthen it to increase conversions. We prioritize headlines for blog posts, YouTube videos, ...
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6 Tips for Marketers to Improve Crisis Communication With Their Customers

April 14, 2020 1 Comment Ana Gotter

Strong crisis communication across social media marketing is essential right now. No matter what continent you're on or the type of work you do, your world has almost certainly been turned upside ...
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Direct Response Marketing: Everything You Need to Know to Start Converting Today

March 9, 2020 3 Comments Brad Smith

Think of the giant faces and logos that flash in Times Square. Think of the commercials that run during the Super Bowl. These are both great examples of what direct response marketing isn’t, and ...
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Facebook Carousel Ads and Facebook Collection Ads: the Powerhouse Combo

September 17, 2019 7 Comments Animalz

Facebook is an incredibly powerful advertising platform. And with 24.2% of all Facebook pages (including personal profile pages) actively using paid media as a part of their ad strategies, it’s also ...
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How Social Media Impacts Your SEO: 6 Things You Need to Know

July 18, 2019 4 Comments Guest Post

There’s been an ongoing debate about the impact of social signals on a website’s search rankings. The main argument being that social media doesn’t directly affect your SEO. However, it does ...
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How to Use the Facebook Attribution Tool to Analyze and Optimize Your Customer Journey

February 20, 2019 11 Comments Tory Wenger

Our customers live in a multi-channel world. To survive and thrive in this advertising realm, we must too. Connecting how people move across devices through the consumer journey is essential to ...
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Facebook Sponsored Posts: Are They Right For Your Business?

November 6, 2018 3 Comments Ana Gotter

If you're reading our blog, you're almost certainly pretty familiar with Facebook Ads and how valuable they are. You choose an audience, an objective, set a bid, create an ad, and wait for the ...
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What’s the Best CTA For Your Facebook Ads? (a $1,000 Experiment)

November 1, 2018 5 Comments AdEspresso Ads Specialists

The number of Facebook ads published every day is absurd and the budget spent by marketers on Facebook advertisements is overwhelming. Digital Marketing experts estimate that  Americans are exposed ...
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The Ultimate Guide to Get Results With Social Proof Marketing

October 18, 2018 11 Comments Animalz

Social proof plays a major role in your customers' purchase decisions. Customers book hotels based on the reviews they read, they try new restaurants based on how many people they see inside, and ...
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