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You are here: Home / Archives for facebook ad copy

Tools and Best Practices for A/B Testing Your Ad Copy

March 25, 2021 3 Comments Ana Gotter

We know that copy is a crucial aspect of PPC ad performance. But how do you actually create high-converting copy? While there are plenty of elements that go into great copywriting, a crucial factor in ...
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Facebook Ad Copy Length: Short or Long Which is Best? (a $1,000 Experiment)

August 2, 2018 10 Comments Paul Fairbrother

When creating Facebook ads, most of the creative has to fit within certain limitations. For example, the image has to be a set ratio and size, and if the headline, or the link description, are too ...
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The Ultimate Copywriting Tool: The Wheel of Copy

May 2, 2018 4 Comments Guest Post

Copywriting is an essential skill for anyone with an online presence these days. Ironically for some, writing one clear sentence that gets their message “just right” can be as difficult as writing ...
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5 Tools to Improve Your Copywriting That The Pros Love

January 31, 2018 5 Comments Ana Gotter

Copywriting and content marketing are both a combination of creativity and science. You need to choose the exact right words to have a strong-sounding cadence and an immediate appeal to readers, or ...
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