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You are here: Home / Archives for Facebook advertising

What’s the Best CTA For Your Facebook Ads? (a $1,000 Experiment)

November 1, 2018 5 Comments AdEspresso Ads Specialists

The number of Facebook ads published every day is absurd and the budget spent by marketers on Facebook advertisements is overwhelming. Digital Marketing experts estimate that  Americans are exposed ...
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5 Core Characteristics of Millennials and How to Market Based on Each One

September 27, 2018 6 Comments Animalz

In 2017, Facebook reported that 70% of millennials are influenced in their holiday buying by Facebook and/or Instagram. Is it a good reason to start marketing to millennials? You won't be alone out ...
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Marketing Podcasts: 11 Resources Worth Listening To (+ a bonus)

September 6, 2018 7 Comments Animalz

How many Marketing Podcasts are you subscribed to? Podcasts are on the rise. This is sanctioned by data. The total number of active podcasts shows is currently over 550,000, as Apple confirmed at ...
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Facebook Ad Transparency Tool: What It Can and Can’t Do

July 12, 2018 Leave a Comment Ana Gotter

So quick recap: Facebook has faced a huge backlash following the political controversy, which hit especially hard considering that many users believe social media is (or at least should be) both ...
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We Analyzed 752,626 Facebook Ads, and Here’s What We Learned (2018 Update)

July 10, 2018 90 Comments Animalz

In 2015, we analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing together their ads. Today — nearly three years ...
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The $1,000 Experiment: Which Facebook Campaign Optimization Type Works Best?

June 7, 2018 14 Comments Paul Fairbrother

When creating a new ad campaign on Facebook one of the many things to decide on is what optimization to use for your ad delivery. Should you go for Conversions? Landing Page Views? Link ...
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4 Ways to Skyrocket Organic Reach and Site Traffic using Facebook

January 30, 2018 17 Comments Guest Post

Facebook is one of the best places for your business to be. The platform has more than two billion monthly active users, 1.2 billion on Messenger, and 700 million on Instagram, which Facebook also ...
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16 of Our Most Powerful Strategies For Advertising On Facebook

December 21, 2017 16 Comments Animalz

The new year has arrived and with it new marketing goals and a new motivation to step up your company's social media advertising. And when those big goals come up, you want to put the most ...
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Facebook Advertising: 8 Things Your Competitors Can Teach You

August 21, 2017 2 Comments Brad Smith

Ever heard the phrase “you’re one in a million?” Well, you’re literally one in three million on Facebook. Facebook advertising is a big jungle of competitors trying to get their stuff seen over ...
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Facebook Ads Bidding Experiment: Automatic or Manual? The Surprising Winner

July 27, 2017 16 Comments Karola Karlson

When it comes to Facebook ads bidding, marketers have two options: to use automatic bidding or manually set a custom bid. This leaves marketers wondering whether they should set a manual bid or let ...
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