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You are here: Home / Blog / Archives for Conversion Rate Optimization

All the Facebook Ad Placements You Need to Know (+ How to Choose the Best One)

June 22, 2021 5 Comments Martha Kendall Custard

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While Facebook does offer automatic placements, manually selecting Facebook ad placement options can be a good way to narrow down your targeting and get the most out of your ad spend. In this ...
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How to Use Google Ads Optimization Score to Make Better Ads

April 13, 2021 5 Comments Animalz

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Writing the perfect Google advert takes time, creativity, and countless hours for testing. But you don’t have those hours, and you wish there was a way to test multiple ads per ad group without ...
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Google Ads Bidding Strategies: The Ultimate Guide

November 3, 2020 16 Comments Brad Smith

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Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down. If you don’t know what you’re doing, you can end up ...
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6 Conversion Optimization Hacks That Don’t Require Google Tag Manager

September 29, 2020 Leave a Comment Guest Post

Whether you run an e-commerce brand or are trying to sell a B2B service, having a few conversion optimization hacks up on your sleeve is key to the success of your website or landing page. Too ...
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Google Ads Quality Score: How To Raise It & Lower Your Costs

September 7, 2020 4 Comments Animalz

As an advertiser, one of your top goals is reaching your target audience with relevant, high-quality ads that result in more engagement, clicks, and conversions. Well, improving your Google Ads ...
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Master the Power of eCommerce SEO To Boost Your Results

August 13, 2020 1 Comment Guest Post

If you’re not going to work on your eCommerce SEO, you can be quickly out of business. Think of it this way... If you have no site traffic, you’ll make no sales. And if you’re not making any ...
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Google Shopping Categories: How to Boost your eCommerce Ads Results

June 16, 2020 6 Comments Brad Smith

Google Shopping categories function like the keywords in a Google Ads Search campaign and will control if your ads show up for relevant searches. So they're pretty damn important. In this article, ...
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Amazing Instagram Stories Examples (With Tips & Tricks to Copy)

May 18, 2020 13 Comments Animalz

Since the launch of Instagram Stories in 2016, the format has taken off among advertisers. To help you take advantage of the feature, we’ve highlighted 20 of the best Instagram Stories examples ...
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Fashion Marketing: Top 5 Strategies To Increase Conversions

April 30, 2020 3 Comments Brad Smith

If you’re here now, it’s because you’ve spotted an opportunity for growing your business and you're looking for an effective fashion marketing strategy. The fashion business is booming, the ...
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Direct Response Marketing: Everything You Need to Know to Start Converting Today

March 9, 2020 3 Comments Brad Smith

Think of the giant faces and logos that flash in Times Square. Think of the commercials that run during the Super Bowl. These are both great examples of what direct response marketing isn’t, and ...
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