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You are here: Home / Archives for facebook ads best practices

Facebook Ad Sizes and Specs: The 2022 Guide

September 14, 2022 14 Comments Althea Storm

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If you're a social media manager or marketer, you likely have a good idea of how easy it is to upload a wrong-sized image or low-resolution video to social platforms. This is an honest mistake, of ...
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12 Facebook Ad Optimization Hacks for Massive Success in 2021

February 2, 2021 37 Comments Brad Smith

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There’s a ton of articles about Facebook ad optimization. However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.” That’s not very helpful, ...
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Facebook Ads Rules 101: A Guide to Getting Your Ads Approved Quickly

January 14, 2021 166 Comments Animalz

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Trying to follow Facebook ads rules can feel like trying to hit a moving target in the dark. What can you advertise? How can you advertise it? Who are you allowed to advertise to? And once you've ...
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42 Great Examples of Real Estate Advertising On Facebook

November 26, 2020 44 Comments Animalz

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Recently, Facebook changed the rules for real estate advertising on the platform. The company implemented the special ad category, which restricts targeting for certain types of ads, including housing ...
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A Guide to Reducing Your Workload With a Facebook Auto Poster

October 13, 2020 1 Comment Animalz

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Facebook has become the place for product discovery. In fact, 78% of American consumers say they’ve learned about new products on the social media platform. Yet many social media managers say they ...
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3 Metrics You Should Use Instead of CPM Marketing

September 28, 2020 1 Comment Animalz

Using CPM marketing (cost per 1,000 impressions) to judge the success of your ads is like using an abacus to do the math. At one point, they were each the best tool available for the job. But new ...
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Mobile Advertising: a Complete Guide (with strategies and examples)

June 9, 2020 4 Comments Brad Smith

Investing your ad spend in a strategic mobile advertising campaign can be an effective and profitable digital marketing strategy, no doubt in large part because mobile users spend 71% of their mobile ...
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How to Nurture Facebook Leads Through Automatic Messenger Bots

March 2, 2020 Leave a Comment Animalz

Businesses use Facebook as a way to connect with leads and customers, and Messenger is one of the best tools within the platform for building those relationships. Principally when used together ...
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Facebook Ad Creation: the 5 Steps For a High Performing Ad

January 21, 2020 1 Comment Paul Fairbrother

If you’ve ever waited in line at the grocery store and seen the people in front of you scroll through their Facebook or Instagram feeds on their phone, you’ll know each post is only glanced at for ...
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The Simple Guide to Understand Facebook Ads Metrics (2020 Update)

January 7, 2020 4 Comments Animalz

If you want to get serious about managing your Facebook ad campaigns now it's time to figure out the Facebook Ads metrics you should be tracking in 2020. The more you’re able to successfully track ...
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