Welcome to the «New Normal»!
After months of sheltering in place, some businesses are reopening their physical locations (hooray!). But planning your business reopening is no easy task.
There are new health and safety concerns to take into account, and long to-do lists covering everything from assessing supply needs to communicating with employees and customers and adjusting your marketing and advertising.
We’re here to help with this transition.
In this guide, we’ll walk you through what you should include in your business reopening plan. We even offer you free templates and checklists you can use to make planning as easy as possible.
We’ve created this guide in five chapters so that you can jump right to the part that interests you most. Click any of the chapters below to jump to that section or
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Chapter 1
Plan Your Business Reopening
Are your business hours changing? What are your staffing requirements? Do you have a sanitation schedule in place?
In this chapter, we’ll go through the questions to ask yourself as you prepare to reopen. -
Chapter 2
How To Communicate Your Reopening Plan
Once you’ve created a business recovery plan, the next step is sharing it with your employees and customers.
In this chapter, you’ll find out the best practices for communication, including different platforms you can use and what to include in your messaging. -
Chapter 3
How To Adapt Your Marketing
It’s important to alter your marketing and advertising to focus on your customer’s changing needs.
Read this chapter to learn strategies for adjusting your marketing plan in light of (post) Covid-19, and see real-life examples of other businesses adapting their advertising. -
Chapter 4
Rethink Corporate Social Responsibility
What consumers want from businesses has changed. Given the pandemic, people are eager to see how we are helping one another.
Use the ideas in this chapter to show customers what you’re doing to help your community! -
Chapter 5
Free Templates to Help You Plan Your Comeback
Reopening a business means a lot of planning, from cleaning and sanitation to customer and employee communications.
That’s why we put together a FREE resource to help you craft your reopening plan from start to finish.