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You are here: Home / Archives for Facebook marketing

Using Facebook Targeting to Build Your Product Line (Our 6-week experiment, week 2)

April 6, 2016 10 Comments Animalz

The first flush of starting a business is incredibly exciting but can just as quickly give way to frustration and doubt. You can spend a ton of time trying to perfect a product, only to realize ...
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Why Your Facebook Advertising ROI Sucks (And How to Fix It)

March 15, 2016 3 Comments Brad Smith

We’ve all been there. THIS campaign is gold. The headline is irresistible. Ad copy clever. You’ve spent hours fine-tuning the image selection. And yet… The click-rate is atrocious. Traffic ...
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How Shop Direct Got 20X ROI Off One Facebook Campaign

March 14, 2016 Leave a Comment Animalz

In the not too distant past, if a retailer wanted to advertise a big sale, it required a carefully coordinated, costly, cross-channel campaign to reach people with TV ads, newspapers, direct mail, or ...
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A No BS Guide to Why ‘Engagement’ Matters

March 10, 2016 Leave a Comment Brad Smith

why engagement matters guide

There are no tips in this post. There’s little-to-no mention of tools. Those have been well covered by many others. If that’s what you’re looking for, go read: 5 Writing Tricks That Increase ...
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The Marketer’s Guide to Real-time Broadcasting with Facebook Live Video

February 11, 2016 4 Comments Ana Gotter

facebook live video

Using video in social media has been on the rise for quite some time. Marketers and businesses have been using them to increase engagement and views, which is why you’ll see more videos in your ...
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Classic Sales Techniques That Can Improve Your Facebook Ads

January 5, 2016 2 Comments Ana Gotter

A lot of times when businesses and marketers are developing or researching strategies to improve their ad campaigns, most resources will focus on new features, cutting-edge strategies, and the ...
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