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You are here: Home / Archives for Facebook advertising

Top Facebook Updates You Can’t Miss (December 2022 Edition)

January 2, 2023 15 Comments Ana Gotter

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The last quarter of 2022 was busy at Meta. The company launched new Reels and Groups features, an updated ad interface, important brand safety updates, and so much more. Marketers and advertisers are ...
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10 Reasons Your Facebook Ads Are Not Delivering + How to Fix

September 28, 2022 19 Comments Althea Storm

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As a Facebook ad marketer, you love seeing your ads producing real results — so it can be super frustrating when you log into Facebook Ads Manager only to see that your ads are not delivering at ...
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Facebook Custom Audiences 101: The Complete Guide for Marketers

March 23, 2021 87 Comments Animalz

Facebook Custom Audiences | AdEspresso Blog

A good ad will fail without the right audience. Facebook Custom Audiences let you target the right people every time, making it an essential tool for successful Facebook advertising. However, a lot ...
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The Ultimate Facebook Ads Budgets Breakdown (+ Free Calculator)

March 19, 2021 15 Comments Animalz

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Spend too little on your Facebook ads budget and risk missing out on conversions. Spend too much, and your monthly marketing budget will vanish into thin air. What’s a social media marketer to ...
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11 Expert Facebook Ad Design Secrets to Increase Conversions (+ Examples)

March 18, 2021 118 Comments Animalz

Facebook Ad Design | AdEspresso Blog

You’re scrolling through your feed and bam, you’re hit with an amateur Facebook ad design. The image is blurry, the copy isn’t clear, and you have no idea what they’re even selling. It’s not easy ...
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9 Time-Saving Facebook Ad Tools for Busy Marketers

February 4, 2021 2 Comments Ana Gotter

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Facebook Ads can be exhausting. Trust us, we get it; there's a lot to keep up with and so much to manage. That's why we're such big fans of Facebook Ad tools that make our jobs infinitely ...
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12 Facebook Ad Optimization Hacks for Massive Success in 2021

February 2, 2021 37 Comments Brad Smith

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There’s a ton of articles about Facebook ad optimization. However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.” That’s not very helpful, ...
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Why You Should Be Using Facebook Messenger Ads (Plus Examples)

January 25, 2021 7 Comments Ana Gotter

One of the most exceptional aspects of Facebook Ads is the wide range of features that allow you to connect with users in multiple places and with the goal of driving different types of ...
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The Ultimate Guide to Facebook Remarketing

January 8, 2021 10 Comments Brad Smith

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Facebook’s ad manager can sometimes feel like a maze of options, leaving marketers unsure which direction they should choose. Facebook has so many great customization options which manifest in the ...
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The Beginner’s Guide to Facebook Shops (With Examples)

October 20, 2020 1 Comment Animalz

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Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through social networks by the end of 2020. That’s a 20% jump from just a year ago. Facebook ...
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