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You are here: Home / Archives for Facebook advertising

7 Tips to Increase Mobile App Downloads From Your Facebook & Instagram Ads

September 1, 2020 1 Comment Ana Gotter

When you've invested a significant amount of time and money into a mobile app, you want to make sure that it's getting downloaded and seeing engagement. Fortunately, both Facebook and Instagram Ads ...
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How to Write Powerful Facebook Ad Headlines

June 15, 2020 9 Comments Karola Karlson

Facebook Ad headlines may not be the most prominent part of your campaign, but they should be used to strengthen it to increase conversions. We prioritize headlines for blog posts, YouTube videos, ...
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How to Get the New Facebook Blueprint Certification

May 26, 2020 18 Comments Animalz

With the introduction of new ad types, advances in custom audience targeting, and an ever-evolving set of rules and regulations, staying on top of Facebook ad options is tough. And you need a mastery ...
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How a Business Is Using Facebook Ads To Go Through the Covid-19 Crisis (Case Study)

April 1, 2020 Leave a Comment Paul Fairbrother

During February and March, mass gatherings started to be canceled in the UK due to the spread of COVID-19, this meant that trade shows were canceled which are usually an important way to secure orders ...
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5 Winning Strategies to Get a Better Return on Ad Spend on Facebook and Google

March 30, 2020 1 Comment Brad Smith

How do I get a better return on ad spend? This is a question that we hear hundreds of times a day. Maybe you’re currently running ads on Facebook and Google. Perhaps you’ve tried it and found the ...
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Facebook Ad Creation: the 5 Steps For a High Performing Ad

January 21, 2020 1 Comment Paul Fairbrother

If you’ve ever waited in line at the grocery store and seen the people in front of you scroll through their Facebook or Instagram feeds on their phone, you’ll know each post is only glanced at for ...
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The Simple Guide to Understand Facebook Ads Metrics (2020 Update)

January 7, 2020 4 Comments Animalz

If you want to get serious about managing your Facebook ad campaigns now it's time to figure out the Facebook Ads metrics you should be tracking in 2020. The more you’re able to successfully track ...
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Facebook Carousel Ads and Facebook Collection Ads: the Powerhouse Combo

September 17, 2019 7 Comments Animalz

Facebook is an incredibly powerful advertising platform. And with 24.2% of all Facebook pages (including personal profile pages) actively using paid media as a part of their ad strategies, it’s also ...
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10 Facebook Ads Strategies To Maximize Your Holiday Advertising

September 16, 2019 6 Comments AdEspresso Ads Specialists

There are two words that can either inspire intense feelings of excitement or fear in the hearts of advertisers - and those words are "Holiday Advertising". Or, if you fancy hashtags, ...
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A Beginner’s Guide to Facebook Dynamic Product Ads For eCommerce

July 15, 2019 26 Comments Paul Fairbrother

In a world overrun by advertising, consumers are becoming immune. Or actively taking steps to replace ads altogether. That’s why the average banner ad click-through rate is 0.1%. You don’t beat ...
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