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You are here: Home / Blog / Archives for Facebook Marketing

Everything You Need to Know About Facebook Business Suite

January 18, 2022 1 Comment Ana Gotter

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Facebook Page management can be quite time consuming. You need to create new content, generate engagement, and keep up with private messages, all at the same time. Facebook Business Suite is Meta's ...
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Facebook Ads Cost Benchmarks 2022 (Based on $636 million Ad Spend)

December 8, 2021 141 Comments Madis Birk

One of the most burning questions any advertiser asks themselves is: “How much do Facebook Ads cost?” As you’ll soon see, the only true answer is “It depends.” The truth of the matter is that how ...
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Why You Need to Try Instagram Explore Ads (and How to Make Them)

September 7, 2021 1 Comment Ana Gotter

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Instagram has been rolling out new ad placements at lightning speed over the past few years. We’ve gotten Stories Ads, IGTV Ads, and Reels Ads. Now we’re gaining access to Instagram Explore Ads, ...
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14 Inspiring LinkedIn Ad Examples and Best Practices for 2021

August 3, 2021 Leave a Comment Mark Quadros

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Ads on LinkedIn can pay off big time. LinkedIn is the most trusted social media platform, and marketing there can lend your brand credibility by proxy. It’s an excellent platform to build your brand, ...
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7 of the Best Free Stock Video Websites for 2021

July 29, 2021 Leave a Comment Mark Quadros

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In the world of marketing, video is no longer the future. It is the here and now. Especially in social media marketing and advertising, where professional video content is the name of the ...
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40 Social Media Advertising Statistics that Matter to Marketers in 2021

July 27, 2021 Leave a Comment Mark Quadros

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Social media marketers know the value of relevant statistics. Data-driven insights can point a campaign or ad strategy in the right direction and set it up for success. The social media landscape ...
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4 Tools to Use Now That Facebook Analytics is Gone

June 24, 2021 24 Comments Mark Quadros

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Facebook discontinued the Facebook Analytics tool on June 30, 2021. The change, announced in April, shocked social media advertisers around the globe, as Facebook Analytics has been helping ...
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All the Facebook Ad Placements You Need to Know (+ How to Choose the Best One)

June 22, 2021 5 Comments Martha Kendall Custard

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While Facebook does offer automatic placements, manually selecting Facebook ad placement options can be a good way to narrow down your targeting and get the most out of your ad spend. In this ...
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How to Increase Facebook Engagement (Free Calculator)

May 10, 2021 1 Comment Ana Gotter

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Performance-based marketers typically focus on high-intent interactions coming from Facebook content like clicks and purchases off-platform. It’s a mistake, however, to ignore standard Facebook ...
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Understanding the Facebook Algorithm in 2021: Ranking Signals and Tips

April 23, 2021 2 Comments Martha Kendall Custard

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As of 2020, Facebook has 1.82 billion daily active users and 2.7 billion monthly active users. And while Facebook usage is consistently growing, brands are noticing organic reach in a rapid decline. ...
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