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You are here: Home / Blog / Archives for Facebook Marketing

The Ultimate Facebook Ads Budgets Breakdown (+ Free Calculator)

March 19, 2021 15 Comments Animalz

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Spend too little on your Facebook ads budget and risk missing out on conversions. Spend too much, and your monthly marketing budget will vanish into thin air. What’s a social media marketer to ...
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9 Time-Saving Facebook Ad Tools for Busy Marketers

February 4, 2021 2 Comments Ana Gotter

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Facebook Ads can be exhausting. Trust us, we get it; there's a lot to keep up with and so much to manage. That's why we're such big fans of Facebook Ad tools that make our jobs infinitely ...
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Why Tracking Your Facebook Cost Per Engagement Isn’t Enough

February 3, 2021 4 Comments Brad Smith

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One of the more straightforward Facebook ad metrics commonly used is Facebook cost per engagement. However, just because it’s simple to calculate doesn’t mean it’s necessarily the most effective one ...
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Why You Should Be Using Facebook Messenger Ads (Plus Examples)

January 25, 2021 7 Comments Ana Gotter

One of the most exceptional aspects of Facebook Ads is the wide range of features that allow you to connect with users in multiple places and with the goal of driving different types of ...
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The 27 Facebook Statistics that Every Marketer Must Know To Win in 2021

December 16, 2020 11 Comments Ana Gotter

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It's hard to keep up with all the changes at Facebook (which is why we have our Facebook updates post refreshed monthly), and it can be even more difficult to know what they all mean. That's why ...
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Facebook Video Ads: The Guide Marketers Are Looking For (Strategies Included)

December 10, 2020 17 Comments Animalz

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Facebook users love video. Every month, 1.25 billion of them view videos just on Facebook Watch, Facebook’s streaming video service. Facebook video ads allow marketers to use this trend to their ...
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7 Mistakes To Avoid When Promoting Your Small Business Facebook Page

December 2, 2020 86 Comments Ana Gotter

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Your Facebook Page is often the central hub for your entire social media marketing presence as a small business. It's a crucial method of discovery, with users both enthusiastically recommending ...
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42 Great Examples of Real Estate Advertising On Facebook

November 26, 2020 44 Comments Animalz

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Recently, Facebook changed the rules for real estate advertising on the platform. The company implemented the special ad category, which restricts targeting for certain types of ads, including housing ...
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Everything You Need to Know About Facebook Groups Marketing

November 24, 2020 256 Comments Ana Gotter

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How many Facebook Groups are you in right now? I bet most of you wouldn’t know the exact number. I know I couldn’t. Do you know what else I’d bet money on? There are only a few groups that you’d ...
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The Beginner’s Guide to Facebook Shops (With Examples)

October 20, 2020 1 Comment Animalz

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Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through social networks by the end of 2020. That’s a 20% jump from just a year ago. Facebook ...
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